Sunday, November 28, 2010

Winner of Give-Away

A couple of weeks ago, I posted about translating cookbooks. I included a give-away. The winner is Louisa, who wrote:

My favorite resource is Wikipedia -- I look up whatever term I need to translate in that language and then switch to the English Wikipedia version using the sidebar on the left. There are usually pictures on each language's site so I can be sure they refer to the same thing. Wikipedia has almost everything -- it's great for more than just food!

Louisa, please email me to get your voucher!

Thursday, November 18, 2010

Quote from Proust

Translators unfortunately get used to people looking down on us and thinking that what we do is less important or creative than what writers do. So that’s one reason why I like this quote from Proust, because it equates writing with translating. And of course I always say that translators have to be great writers themselves, which many people seem to forget.

To write that essential book, a great writer does not need to invent it but merely to translate it, since it already exists in each one of us. The duty and task of a writer are those of translator. -Marcel Proust

Saturday, November 13, 2010

A Cultural Heritage Dictionary

I’m always interested in new and useful reference materials, so I thought I’d point out TermDoc, which focuses on terminology related to cultural heritage. So far, the languages on the site are pretty limited (Spanish, Italian, Catalan, French, German, and Dutch), but if the site expands, it could be quite helpful one day.

Monday, November 08, 2010

Cookbooks and a Give-Away

CSN Stores is offering a £50 gift voucher give-away to one lucky reader of Brave New Words. At CSN, you can find everything from cookware items to chest of drawers to lighting.

How does this relate to translation? Well, readers of Brave New Words might remember a post from over a year ago, where I wrote about translating cookbooks. One of the challenges I mentioned in that post was knowing what tools and implements are available in various countries and what the names of said items might be.

For a cookbook I was translating recently, I struggled with a couple of very specific cookware items. I knew what the items were in Swedish but I wasn’t sure if they necessarily existed in English. One way of approaching this, especially if you don’t even know what the original item looks like, is by using Google images, and then studying sites that sell cookware, such as CSN. These sites are also a great resource for reminding yourself what different items might be called (that’s particularly handy for those of us who work with both US and UK English, because the UK and the US don’t always use the same terminology), or they can give you inspiration for products you could use in recipes should the original product not be available.

In order to win this generous gift voucher, leave a comment on this post. Mention your favorite tip for translating cookbooks/recipes or your favorite food-related resource. Do this by 15 November and then a winner will be chosen randomly to receive the gift voucher.

Tuesday, November 02, 2010

A Round-Up of Articles

It’s been so long since I’ve done a round-up of articles and links that I have a lot of them to share with you now.

At the university where I teach, there is a regular literary festival, and local readers might be interested in the program.

Speaking of programs, this sounds like a great new MFA.

I saw this article about translator and writer Lydia Davis first mentioned on my friend Erika Dreifus’ excellent blog.

Here is a melodramatic but hopefully tongue-in-cheek piece on the death of English.

This article discusses how publishers choose translators.

Next up is a piece about how languages influences our thinking.

Another New York Times article looks at learning languages online.

If you’re looking for a short story to read (or listen to!), you can try this one by yours truly.

If you can read Swedish, you might find this article interesting.

Here are some facts about English.

This article is on the best languages to learn.

Thursday, October 28, 2010

More Metaphors

If you read this blog, you know I’m always interested in metaphors for translation. Well, there’s an entire book on the subject now, Thinking Through Translation with Metaphors, edited by James St. André.

As Ben Van Wyke points out in his contribution, which is about metaphors relating to bodies and clothes, translation and metaphor have always been tightly linked:

“The word for translation in English, as well as in many other European languages, comes from the Latin translation, which is a translation of the Greek metaphora, the word from which English derives “metaphor.” In ancient Greek, metaphora was used in the sense that we employ the word “metaphor” today, as well as for translation from one language into another. Thurs, related in this way, translation and metaphor both imply the notion of carrying over or transferring meaning from one word or phrase to another.” (18)

In this anthology, Celia Martín de León talks about the metaphor of footsteps, while Sergey Tyulenev discusses translation as a form of smuggling, and Yotam Benshalom focuses on performance, among other metaphors analyzed.

The book also includes a helpful bibliography of works that discuss metaphors for translation.

This is a light, enjoyable read that might give readers new ways of understanding old metaphors as well as offer entirely new metaphors for thinking about translation.

Saturday, October 23, 2010

So Close and Yet So Far

I really enjoyed the recent article by George Packer in the New Yorker about Israeli author David Grossman.

The article mentions Mr. Grossman’s relationship to Palestinian writers, such as a professor called Ahmad Harb. Here is a quote from the article:
“I visited Harb, a tall, painfully formal man in his late fifties, in his Ramallah home. His living room looked out over a hillside that was covered with Palestinian construction projects. In the early aughts, Israeli troops had the town under siege, and Grossman phoned him often to be sure that he was all right. Harb did the same after Uri’s death. Harb had once thought of writing a book on the works of David Grossman, but the political situation in the West Bank wasn’t right—it might have led to trouble.

“Yesterday, I was talking to David about the possibility of translating one of my novels into Hebrew,” Harb told me. “He said, ‘Honestly, there isn’t much interest to translate Palestinian literature.’ And if a Palestinian translated or taught Israeli literature he would be considered a kind of collaborator.” There was no reason for this, Harb believed—in spite of their enmity, the two peoples should know each other and read each other. But, for now, all that they tried to build twenty years ago has come to nothing. In a better world, he and David would be close friends. “I hope, sometime in the future,” he said. “But it’s like a phantom. You say, ‘At some point I will reach it,’ but then anything will explode everything else, and you are back at square one.”

As I left, Harb gave me an English translation of his new novel, “Remains,” to carry the eight miles from Ramallah to Grossman’s home, in Mevasseret Zion.”

I tend to believe, perhaps idealistically, that reading literature about other people is a way of bringing us closer. That’s one reason why we need translation and translators. There’s something very sad about the fact that two people living in such close proximity and yet not reading each other’s literature. Something is seriously wrong with this situation.

Monday, October 18, 2010

Reviewing Kudos

I was very impressed to note in the 6 September issue of the New Yorker that a book reviewer, James Wood, actually read a translated book and its original in order to comment on the translation. This is very rare but a welcome step in terms of reviewing translated literature. Writing about Jean-Christophe Valtat’s book O3, Mr. Wood said:

“Some of the aesthetic credit should go to Mitzi Angel, Valtat’s translator. A reading of the original novella, published in 2005, reveals what a careful, alchemical job she has done, often coming up with ingenious slang, and with creative ways of patching English syntax into complex, and very French, phrasing.”

I hope more reviewers follow Mr. Wood’s example of comparing the original to the translation.

Wednesday, October 13, 2010

Translation as Possibility

I saw the following quote in one of my favorite e-newsletters, A Word a Day:

Poetry, indeed, cannot be translated; and, therefore, it is the poets that preserve the languages; for we would not be at the trouble to learn a language if we could have all that is written in it just as well in a translation. But as the beauties of poetry cannot be preserved in any language except that in which it was originally written, we learn the language. -Samuel Johnson, lexicographer (1709-1784)

People are always claiming that poetry cannot be translated. But of course it regularly is translated and often quite well, too. So I think it’s time we moved on from this idea that translation is impossible, especially of poetry. No one can ever learn all the languages in the world, no one can be able to read all the literatures in the world, no one can converse with all the people in the world in their own native tongues – thus translation is necessary and by necessity, it must be possible.

Thursday, October 07, 2010

Sunday, October 03, 2010

2010 Nobel Prize in Literature

This year's Nobel Prize in Literature will be announced on Thursday. Who do you think will win?

People regularly suggest authors such as Joyce Carol Oates, Adonis, and Amos Oz. I don't think it's likely an English-language author will win this year. And given the way the Nobel tends to be linked somewhat to politics, I doubt an Israeli will get it, no matter how deserving his oeuvre might be.

What do you think?

Thursday, September 30, 2010

Happy International Translation Day!

Today is International Translation Day, which is celebrated annually on the feast day of the patron saint of translators, St. Jerome.

So today is a great day to appreciate the art of translation and the translators who make it possible.

Saturday, September 25, 2010

Social Networking for Translators

Has anyone tried out social networking site for translators and translation agencies? Is it any better than facebook or other such sites?

For example, I’ve heard about Langmates, which describes itself as a “community of freelance and in-house translators, translation project managers, human resource managers, and other industry experts.” Is this useful at all?

Personally, I rely on repeat customers and word-of-mouth, so I don’t do much in the way of advertising or networking, but this could be helpful for translators who are just starting out.

Monday, September 20, 2010

Job in Translation

There is a one-semester vacancy in my department for a lecturer in literature and translation. It would be a great opportunity for a recent PhD graduate or for someone looking for more experience teaching literature and translation at the BA and MA levels.

Here is the info:

University of East Anglia
School of Literature and Creative Writing

LECTURER IN LITERATURE AND TRANSLATION
Ref: ATS420

£29,853 to £35,646 per annum

The School of Literature and Creative writing is hoping to recruit a Lecturer to cover for a colleague's study leave during the Spring Semester 2011 and the following summer period.

The Lectureship will involve teaching in the areas of Literature and Literary Translation, and will also include administrative and enterprise and engagement work relating to these areas.

This is a full time, fixed-term appointment available from 1 January 2011 to 31 August 2011.

Closing date: 12 noon on 15 October 2010

Further particulars and an application form can be obtained by calling (+44) 01603 593493.

Wednesday, September 15, 2010

Friday, September 10, 2010

Creating a Dictionary during the Holocaust

The United States Holocaust Memorial Museum sent me a calendar for 2011. It has quotes from diaries written during the Holocaust and is very moving. The quote for December 2011 caught my eye because it is from a Dutch Jew, Selma Wijnberg, who fell in love with a Polish Jew, Chaim Engel, and together they created a dictionary so that they could communicate with one another. In other words, during World War Two, as they were in a concentration camp, they were still living and loving and thinking about language.

The quote from her diary, written on 21 June in 1944, says: “This little book is for me…about the time that my man and I are hidden in a hayloft somewhere in Poland. I have the hope that I will live free again.”

The information about Ms. Wijnberg (happily, later Mrs. Engel) says: “Selma Engel, a Jewish woman born in the Netherlands, met her future husband, Chaim, a Polish Jew, when they were imprisoned in the Sobibór killing center. Young and in love, they made a daring escape with other prisoners during the camp uprising and found refuge with a farmer until liberation. In her diary Selma writes about Sobibór and her deepening relationship with Chaim, with whom she created a translation dictionary so the two could communicate with each other.”

Sunday, September 05, 2010

Wordnik

I just learned about a new dictionary and thesaurus, Wordnik. It’s a really handy reference tool because it offers a number of sentences for each word, so you can see how the word is employed in various contexts. Wordnik was founded by Erin McKean, the former editor-in-chief of The New Oxford American Dictionary, and it already contains more than four million words.

Wednesday, September 01, 2010

The Entrepreneurial Linguist

The translating twins, Dagmar and Judy Jenner, who also run a great blog, have recently published a book, The Entrepreneurial Linguist.

The premise of their book is that translators need to run their business as though it were, well, a business. Too many of us translators view ourselves as freelancers rather than businesspeople and we act accordingly, so the Jenner twins provide a lot of helpful advice and practical suggestions for how we can act more business-like. They discuss what it means to have a business and how said business can work best for both the owner and the customers.

They start the book with the basics, such as what you should buy for your office and how you can save money on necessary goods. Then they use case studies, as is done in business school, to look at what a customer wants, what the translator and business-owner wants, and how a compromise can be reached. They also look at a variety of related topics, such as how a translator can make use of blogging and Facebook, how to negotiate and decide prices, marketing and media coverage, how to find and work with customers, why conferences and other types of professional development are useful, how to keep a good work-life balance, how to avoid isolation as a translator, why volunteer work is good to do, how to work towards and reach goals, and much more.

This is not a book about the linguistic aspects of translation or about translation theory or other such issues. Instead, The Entrepreneurial Linguist is a very detailed and thorough book about how to “run a business like a business,” even if your business is just a small one. It’s a perfect book for people just starting out in the field, but it also has useful information for more experienced translators. The Jenner twins have hit a very important point: translators must be professional, if we want to be successful and to have other people respect our profession, and this book gives tips on how to accomplish that.

Saturday, August 28, 2010

Reasons for Learning New Languages

I’ve long had a fascination for languages and I’m always eager to dip into new ones. But some people are quite resistant to learning languages, so here is a list of reasons why they might want to give another language a change:

50 Reasons You Should Learn a New Language

Monday, August 23, 2010

Changing Biblical Sexual References in Translation

Mentions on translation pop up in all sorts of unexpected places. I was reading Jonathan Margolis’ book O: The Intimate History of the Orgasm and was surprised to see him refer to the way Bible translators changed sexual references. For example:

“Generally speaking, when Bible translators have happened upon sexual references, they have been assiduous in seeking out neutralizing euphemisms like men with a mission to protect unborn generations of virginal Sunday School teachers. Thus is ‘penis’ changed in every instance to ‘thigh’. ‘Put, I pray thee, thy hand under my thigh,’ Abraham asks his servant in Genesis, ‘and I will make thee swear by the Lord, the God of heaven, and the God of earth.’ (This is a reference to the custom of ‘testifying’, by which anyone taking a vow places their hand on their testicles.” (138)

Of course, he doesn’t specify which translations and translators he’s talking about, but at least it’s good to see issues of translation crop up in a variety of works. And it’s important to remember that ethical issues, in terms of what translators change and why, have been around for a very long time and still are.

Saturday, August 21, 2010

Translators on Translating

While convalescing from surgery a few weeks ago, I enjoyed reading Andrew Wilson’s new book Translators on Translating. Each themed chapter includes quotes, anecdotes, and extracts from practicing translators, and it makes translators and their thoughts on translation more visible.

Many of the usual suspects are included (such as Douglas Robinson, Lawrence Venuti, Martin Luther, Anthea Bell), but there are also names that are less familiar, such as Sharon M. Bell, Cathy Hirano, Eivor Martinus, Moura Budberg), and it’s very interesting to get such a wide variety of views, from different countries, languages, and time periods.

The themes include work (Samuel Johnson refers to translation as “the great pest”), technical translation, the relationship between translators and authors (Wilson points out that “[f]ew authors will ever have occasion to read a translator’s work with anything like the attention the translator puts into theirs, and fewer still are actually capable of judging the quality of the translation.”), translation theory (Andrew Chesterman and Emma Wagner say that “[m]essages from the ivory tower tend not to penetrate as far as the wordface. (The wordface is the place where we translators work – think of a miner at the coalface.)”), and more.

Wilson’s book is more than an anthology of extracts, as he explores many of the concepts and adds his own opinions and experiences. It’s a fun and fascinating book to dip into.

Friday, August 13, 2010

Translation as Manipulation

Some of you might be interested in this recently published article of mine, which is on how translation can manipulate the reader. In this particular piece, I’m looking at how this happens in children’s literature, and with regard to dialects and allusions.

Monday, August 09, 2010

Calls for Papers

I am on the editorial committee for In Other Words, which is published by the British Centre for Literary Translation. I will be guest editing the next issue and co-editing the following one, so I’d like to invite submissions of papers for those issues. Here are the calls:

Translating Queers/Queering Translations

We welcome article submissions on any aspect of 'Translating
Queers/Queering Translations', which can include but is not limited to:

- Whether lgbtq writers/subjects ought to be translated differently
than other texts and, if so, how

- How queer theory influences translation and translation theory

- Whether a queer form of translation should be developed

- What it means to queer translation or translators

Articles should be a maximum of 4000 words; style guidelines are provided in the back of each issue of In Other Words.
Further queries should be addressed to the guest editor at:
b.epstein@uea.ac.uk. Deadline for submissions is 1 October 2010.


Translation and Philosophy

We welcome article submissions on any aspect of 'Translation and Philosophy', which can include but is not limited to:

- Translating philosophical texts

- What philosophers say about translation and what philosophy can contribute to the act of translation

- Philosophies of translation

- Philosophical and ethical issues in translation

Articles should be a maximum of 4000 words; style guidelines are provided in the back of each issue of In Other Words. Further queries should be addressed to the guest editor at: b.epstein@uea.ac.uk. Deadline for submissions is 1 March 2011.

Friday, July 30, 2010

Creative Constraints

I’m a great fan of Italo Calvino, and I’m generally interested in Oulipo and similar literary movements. Sure, sometimes it seems too “shticky” (Jonathan Safran Foer springs to mind) but when done well, it can make you think about what literature is and what it could be. I recently read John McGreal’s novel The Book of IT, for example, which employs non-standard spelling and language as part of the method for telling the story. I gave a selection to my undergraduate literature students as a way of challenging them to think beyond the traditional style of literature and the typical ways of using language, and then I asked them to write a work with self-imposed constraints.

Oulipo and writers who work in that vein create artificial constraints for their writing. In a way, this is how translators always work – while a writer might decide to write a novel without a particular letter or based on, say, the five senses, our constraint as translators is the original text. This forces us to be very creative within the limits imposed by the writer. So while some of these literary movements seem very modern and daring, in fact they are doing what translators have always done, but what translators rarely get credit for.

Sunday, July 25, 2010

It’s a Crime to Ignore Translation

Yes, we know how popular Stieg Larsson’s books have gotten and how people in English-speaking countries and elsewhere are suddenly becoming aware of Nordic crime fiction (note: they aren’t showing much interest in Nordic literary fiction, unfortunately), but it’s no surprise that articles about the phenomenon still fail to mention translation. Here’s a typical article on Larsson’s work and Nordic crime fiction in general. It does not include a word on how these books make it into English (or other languages) and onto the international market.

How can we educate the reading public, including book reviewers, about what translation is and what it involves?

Tuesday, July 20, 2010

Swedish References

I maintain a list of references on my main website and that prompted someone to let me know about this other list of mainly Swedish references. I also note that Sweden.se is tweeting a Swedish word each day at WordSweden. Are other countries doing the same with their languages?

Thursday, July 15, 2010

Word Nerds ‘R’ Us

This list of the “50 Coolest Online Tools for Word Nerds” is definitely for me. It has links to references sites and sites where you can play games, among many other things. As a proud word nerd who plays Scrabble regularly and works with language on a daily basis, I enjoyed the list.

Saturday, July 10, 2010

Job in Translation

I thought some of you might be interested in applying for this job. I teach at the University of East Anglia, which is where the British Centre for Literary Translation is based, and part of my job involves working with the BCLT as well. The BCLT is currently looking for an interim director. Here are the details:

INTERIM DIRECTOR, BRITISH CENTRE FOR LITERARY TRANSLATION
Ref: ALC173

£37,839 to £43,840 per annum

The School of Literature and Creative Writing is looking to recruit an Interim Director to oversee and manage implementation of the Centre's 2010-11 plan, and to liaise with members of the School, especially those working in Literature and Translation, and with a number of external bodies. You should have a relevant postgraduate degree and experience of funding applications, arts administration and events management, as well as knowledge of the literary translation community in the UK and beyond.

This full-time, fixed term post is available from 1 October 2010 until 31 August 2011.

Closing date: 12 noon on 6 August 2010

Monday, July 05, 2010

Wednesday, June 30, 2010

A Round-Up of Articles

As you read this, I am at a conference, attending stimulating sessions on the connection between authors and translators (and I’m giving a talk myself, on the Swedish author and translator Gösta Knutsson). Here’s some interesting reading to keep you occupied while I’m away.

The first article is about the use of French in France, and how this compares to the way many Americans complain about the role of Spanish in the U.S.

Next is a piece on linguistics, which includes the sentence: ‘Language diversity is the “crucial fact for understanding the place of language in human cognition”’.

The Swedish author Stieg Larsson has become a worldwide phenomenon and this article explores him and his work, including its translation. I don’t usually read thrillers myself, but I have read and enjoyed his first book in Swedish, and I plan to read the next two while I’m at home next month, recovering from surgery.

Here, Edith Grossman explores translating Quixote.

The next piece on all the languages in NYC and on preserving languages.

Finally, have a laugh with these funny signs from around the world.

Friday, June 25, 2010

Question from a Reader: Answered

Brave New Words recently featured a question from a reader. Peter Linton kindly replied, saying that
The Language Of sells second-hand books in more than a dozen languages. Thanks, Peter!

If you have a question on language, literature, or translation, email me!

Sunday, June 20, 2010

Top 10 Translator’s Blogs

Check out this list of the top 10 translator’s blogs. Brave New Words is happy to be included, and is in great company, including BNW guest bloggers Dagmar and Judy Jenner.

Tuesday, June 15, 2010

Multilingual Eye Chart

In non-Latin-alphabet-employing countries, what do people use for eye charts when they go to the optometrist? Certainly not the standard one in the US or the UK, which is now being replaced by computerized projections. This question never occurred to me until I learned of multilingual eye chart. While this multilingual eye chart would not be practical for actual use, it is enjoyable to look at, and would be fun to have in the classroom.

Thursday, June 10, 2010

Question from a Reader

Brave New Words reader Alice asks if there was any place in the UK that holds English books translated into other languages. Does anyone know the answer?

If you have a question about translation or literature, email me and I’ll post it on the blog.

Saturday, June 05, 2010

References on Translating Children’s Literature

For my second list of references (the first list was on translation in general), I thought I’d offer a list of books on translating children’s literature, which happens to be my area of special.

Hallford, Deborah, and Edgardo Zaghini, Outside In: Children’s Books in Translation (London: Milet, 2005).

Klingberg, Göte, Barn- och ungdomslitteraturforskning: områden, metoder, terminologi [Research on Children’s Literature: Areas, Methods, Terminology] (Göteborg: Lärarhögskolan, 1969).

Klingberg, Göte, Barn- och ungdomslitteraturen [Children’s Literature] (Stockholm: Natur & Kultur, 1970).

Klingberg, Göte, Barnlitteraturforskning. En introduktion [Research on Children’s Literature: An Introduction] (Stockholm: Almqvist & Wiksell, 1972).

Klingberg, Göte, Översättningen av barn- och ungdomsböcker: en metodisk förundersökning [The Translation of Children’s Literature: A Methodological Preliminary Investigation] (Göteborg : Lärarhögskolan, 1974).

Klingberg, Göte, Att översätta barn- och ungdomsböcker: empiriska studier och rekommendationer [Translating Children’s Literature: Empirical Studies and Recommendations] (Mölndal: Lärarhögskolan, 1977).

Klingberg, Göte, ed., Children’s Books in Translation: the Situation and the Problems. Proceedings of the third symposium of the International Research Society for Children’s Literature (Stockholm: Almqvist & Wiksell, 1978).

Klingberg, Göte, De främmande världarna i barn- och ungdomslitteraturen [Strange Worlds in Children’s Literature] (Stockholm: Rabén & Sjögren, 1980).

Klingberg, Göte, Children’s Fiction in the Hands of Translators (Stockholm: CWK, 1986).

Gillian Lathey, ed. The Translation of Children’s Literature (Clevedon: Multilingual Matters, 2006).

Oittinen, Riitta, I am Me – I am Other. On the Dialogics of Translating for Children (Tampere: University of Tampere, 1993).

Oittinen, Riitta, Translating for Children (New York: Garland, Inc., 2000).

O’Sullivan, Emer, Comparative Children's Literature, trans. Anthea Bell (London: Routledge, 2005).

Jan Van Coillie and Walter P. Verschueren, eds., Children’s Literature in Translation: Challenges and Strategies (Manchester: St. Jerome, 2006).

Sunday, May 30, 2010

Tuesday, May 25, 2010

Thinking Italian Translation

I was looking at the Thinking Italian Translation book put out by Routledge as part of my thus-far lazy effort to learn Italian. This book is part of a series that also includes Spanish, German, and French. These texts do not teach you the language, but they teach you to think about the language from a translator’s perspective and thus they’re quite useful both for translators and for language-learners (well, for language-learners of a certain nerdy inclination, like yours truly).

There is some basic information, such as explanations of sociolect, adverbs, code-switching, and calques, among other topics, and there is information on scientific and technical translation and legal and business translation. Throughout the book, there are a number of examples, tips, and practical exercises. There are also several chapters on contrastive linguistics, in which the authors compare and analyze linguistic features in English and Italian, such as the conditional tense.

Thursday, May 20, 2010

Saying No Now -- and Forever?

One thing many translators (and other people who run their own small businesses) tend to worry about is what will happen if they turn down a job. They fret, saying things such as, "If I say no to this particular job, the client will never ask me to do anyting again. And s/he won't recommend me to anyone else either." This leads to a situation where many translators (myself included) take on more work than they handle and thus find themselves stressed and overworked. Okay, I can admit that I personally prefer being stressed and overworked to not having any jobs at all, but it's actually not an ideal situation.

So is it true that if you say no to a client once, that means never hearing from him or her again? I would say that this depends on how you say no. Do not say no without explaining why. And always say you are looking forward to hearing from that client again at some point.

If you are turning a job down because you simply do not have the time, explain that, and make sure you add, "Thank you for asking me. I hope you will think of me again in the future."

If you are turning a job down because it is not in your area of expertise, recommend an appropriate colleague (or give a link to where the client can find a translator, such as the Swedish Association of Professional Translators) and remind the client what your particular speciality is.

The point is that even as you say no, do so politely and helpfully, while also subtly telling the customer you will be available in the future for other assignments.

It's true that once clients have found a good translator who delivers on time, charges a fair price, and is professional to work with, they might be unwilling to switch to someone else, partially due to inertia. So if you say no once and the client finds another translator who fulfills the requirements, you may not hear from that person again. But if you are selective about which projects you take on, which clients you choose to work with, and when and how you turn down assignments, it is likely that you will build up a stable of customers who return to you over and over again, even if sometimes you have to reject certain jobs.