Wednesday, November 07, 2012

The Most Popular Languages on the Internet: Guest Post by Today Translations

For people who run online businesses, knowing what the most popular languages on the internet are, is extremely important. Sociologists can also benefit a lot from this, as they can analyse how people’s thoughts and perspectives have changed in just several years.  Gathering accurate data is not that easy, and it is only specialist language related services that have access to it. Today Translations, a London based translation agency, has looked at the data collected by Internet World Stats and has noticed that Internet usage has grown nearly 500% in the last 11 years. This is absolutely amazing.

Some of the data that is available in this infographic is not just interesting, but also surprising. For instance, although Japan represents just 10% of Asia’s internet population, it has one of the highest rates of internet penetration – 78% (the percentage of the population who uses the internet). Germany’s percentage is of 79, while that of Russia’s is of 43.

English remains one of the most used languages on the Internet, followed by Chinese and Spanish, while on Facebook, English is the first, and Spanish is the second. Knowing this data is very useful for all those involved in social media campaigns aimed at targeting traffic to certain businesses.

Perhaps one of the most interesting details of this infographic is that Arabic has increased in popularity a lot, as a direct consequence of the increased number of internet users.

It is common sense to recognise that in the very near future the data will change. Some of the languages will rank higher in the hierarchy, making room for others, maybe less common.

From the perspective of the internet, no language is to be ignored. It can become the language of a very successful business, that is why more specialised translation services like software translation and localisation will increase in popularity and demand.

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