Some of the data that is available in this infographic is not just interesting, but also surprising. For instance, although Japan represents just 10% of Asia’s internet population, it has one of the highest rates of internet penetration – 78% (the percentage of the population who uses the internet). Germany’s percentage is of 79, while that of Russia’s is of 43.
English remains one of the most used languages on the Internet, followed by Chinese and Spanish, while on Facebook, English is the first, and Spanish is the second. Knowing this data is very useful for all those involved in social media campaigns aimed at targeting traffic to certain businesses.
Perhaps one of the most interesting details of this infographic is that Arabic has increased in popularity a lot, as a direct consequence of the increased number of internet users.
It is common sense to recognise that in the very near future the data will change. Some of the languages will rank higher in the hierarchy, making room for others, maybe less common.
From the perspective of the internet, no language is to be ignored. It can become the language of a very successful business, that is why more specialised translation services like software translation and localisation will increase in popularity and demand.